Search Engine Optimization

The three main factors to any SEO campaign are content, backlinks, and code optimization
WMS will help you through all technical and off-page SEO

Drive Traffic to Your Website

Bring more traffic to your website with the help of new proven techniques we can offer

BlueLight Media Technologies is Haryana's premier digital marketing firm specializing in industry specific search engine optimization campaigns. While most agencies approach seo with utilities and programs, BLM's engineers innovates industry practices. Each SEO campaign is custom developed for our client's business. With a combination of technical programming, content creation and link building we will dramatically increase your businesses visibility on the web.

Our SEO Process

Our 4 step SEO process ensures that your business gets the most out of our services.

Research and Analysis

This is the initial phase to any good SEO campaign where we gather data about your business, as well as your competitors, and start to set goals for the campaign. We will analyze your current website to see where your site is underperforming from a UI/UX stand point, and make the appropriate corrections. Taking all things into consideration, keyword research, competitive research, website analytics, and much more, we can start to develop a cohesive outline for your business’ online marketing plan.

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On-site Optimization

There are many things that need to be done to your website for it to appeal to Google and the other search engines. This includes things like optimizing Meta descriptions, page titles, canonical tags, establishing redirects, and much more. Also, we will make the appropriate changes to the existing copy on your website to include keywords (defined in the research phase), as well as adhere to proper SEO best practices. It is during this stage that your website becomes optimized for crawlability and relativity.

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Content Marketing

We’ll develop and publish useful content (blogs, news articles and other website assets) created to address specific questions from potential buyers at every stage of the buyer’s journey, from “top of the funnel” (general interest) to “bottom of the funnel” (ready to purchase). Your content calendar will lay out a timeline for blog creation, social media promotions, press releases and link-building. We’ll help you leverage your social media properties to engage new audiences and build a community of loyal followers. Finally, we’ll help you with content syndication, reaching out to industry leaders and media outlets to expand audience reach and grow your online footprint. We’ll identify potential partners and influencers to target for link-building campaigns and PR outreach.

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Analysis and Reporting

Which channels are delivering the ROI you need? Which efforts are falling short? You won’t be left in the dark with clear, actionable reports built on up-to-date user data. Campaign performance will be constantly monitored against short-term and long-term goals. Regular reports will clearly lay out the status of every campaign and the results generated, allowing you to make course corrections where needed and double down on efforts that are clearly working for your business.

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Services We Provide Under SEO

Bring more traffic to your website with the help of new proven techniques we can offer

On Page SEO

Title tags, headings, URL structure, alt text for images, page speed optimizations, page content, & internal link building are all factors to a healthy on-page SEO effort.

Off Page SEO

Off-page SEO is usually link building and signing up for local listings. Google and other search engines actually give your website props for owning backlinks from trustworhty domains.

How Long Will It Take My Business To Rank On the First Page Of Google?

At BLM we generally agree with the consensus of experts within the industry that it will usually take 4-6 months to rank well in organic listings on Google.

  • Month 1 - The focus is on competitor research, keyword discovery, keyword strategy, a website audit and technical SEO. Our reviews management engine is set up.
  • Month 2 - Technical SEO continues based on the site audit results. We also dive deeper into content planning and other on-page SEO efforts.
  • Month 3 - Content development including work on FAQs, blogs, white papers, and services/products become the main priority. By the end of the 3rd month, we usually start to see search engine ranking results improve.
  • Month 4 - Continued content development, technical SEO and backlinks become the foundation for ongoing SEO success. By the end of month 4, you can expect increased rankings, traffic and leads.
  • Month 5 - Activities in month 3 and 4 can be longer depending on the amount of content, size of the website and number of keywords we are targeting.
  • Month 6 - Managing the site for technical consistency, promoting existing content, tweaking content and creating content defines the rest of the SEO journey.

Components of Search Engine Optimization

Unfortunately we cannot give you all of the secret sauce here, but this is an overview of an effective SEO campaign.

Page Titles

Writing related and effective pages title can be overlooked in a lot of campaigns. Google allows for keywords here, but it is imperative that you don't keyword stuff.

Meta Description

Meta-description optimization is important because this is the grey text displayed on Google and Yahoo!'s SERP underneath the title. An effective and optimized meta-description can attratct users.

Headings

Heading structure with appropriate keyword selections is important. Headings tend to be the biggest text on a webpage, thus, Google puts emphasis on heading text.

Sitemap

HTML sitemaps help Google and other search engines crawl your website, as well as index the individual pages on your site. Sitemaps are simple to make and really important for accessibilty reasons.

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Use of Media into Articles

Search engines love it when you can find a useful way to introduce media (images, videos, etc.) into your articles and webpages. This helps user engagement and provides for a good UI/UX.

Use Keywords in Article Title

Use main keywords in your titles so that search engines find them easily. We usually recommend that you keep it to your three main keywords for any given webpage.

Use Internal Linking

Google has indexed over 30 billion webpages, up 30 times more than 10 years ago when it was one billion. How does Google do this? With links! Googles spiders land on a single page on your site, and from there it uses links to crawl every page on your site. A rule of thumb is no page should be more than 4 clicks away from any given page.

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PA and DA are high

Link building isn't as easy as it used to be. Now it isn't about the quantity of links you have, it's about the quality. Google actually ranks your site better if it has links from relevent sites within the industry and high domain authority sites. This means that you can no longer gain irrelevant links from random sites, in fact Google can actually penalize you for this.

Relevant anchor text

Having relevant anchor text can make your sites domain authority better. This is a small and easy task to fulfill, but can become very tedious when you have 1,000+ backlinks. WMS can make sure your backlinks are optimal to your SEO campaign.

Permanent Backlinks

We will create valuable backlinks that will not be deleted. Link building has become a lot harder since the early 2000's, and with many people running link scams, we can help to ensure that you get quality links from quality sites.

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Keyword research

Keyword research can be rather intimidating. With so many Google searches occuring every day, what keywords shoudl you choose? WMS can help to choose effective keywords to target on every page for your website.

Sort keywords by low/high competitiveness

At WMS we get you on the first page of Google for those hard keywords that you want. Sometimes low competition level keywords can be very profitable as well, they bring to light some of the areas your competitors are slacking. This is why targeting long-tail keywords with only 20 searches a month can be profitable, these users tend to be really close to a purchase and towards the bottom of the marketing funnel.

Analyze keywords that are used by competitors

WMS uses many softwares to do competitive analysis on your competitors keywords and much more. These tools give us lots of data to go off of, and can point out some of your competitors vulnerabilities.

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Total Visit

Many businessess dream to be on the first page of Googles organic SERP. Securing a top three spot on the organic listings can have an unmatched ROI when compared to any other digital marketing strategy, as well as result in an influx of total visits. Only 2.8% of google searches are adclicks, this means over 90% of searches occur in the organic section.

Visit Duration

WMS offers well designed UI/UX experiences that keep users engaged in your site by following design best practices and paradigms. Our designers are excellent at what they do, and wether it's a fully custom site or a template, wel will increase users visit duration time, preferabbly above two minutes.

Bounce Rate

Bounce rates will decrease because your users will start to take actions and engage within your website.

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Code Optimization

For optimal performance, we will suggest minifying the code files such as the CSS and JavaScript files for performace, as well as reduce page load speeds.

Image Optimization

Compressing images will also help reduce the speed at which your website loads. This also includes HTML alt tag optimization, to ensure search engines can know what your images are about.

Keyword Optimization

Google is the major market shareholder when it comes to search engines, but that doesn't mean your should exclude the others such as Yahoo! and Bing. WMS will help to optimize your keyword strategy to perform optimilly on different search engines.

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