Privacy Policy

Last Updated: 01-04-2025

1. Introduction

This Privacy Policy explains how BlueLight Media / BlueLight Media Technologies / BlueLight Media Private Limited (collectively “BlueLight Media,” “the Agency,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects personal information when you visit our website (bluelightmedia.in), contact us, or engage us for any service, including SEO, Social Media Marketing, Web Design & Development, PPC/Google Ads Management, Email Marketing, Branding & Graphic Design, WhatsApp Marketing, Mobile App Development, Custom Software Development, or any other service we offer.

This Policy applies to visitors to our website (“Visitors”) and to individuals whose data we process on behalf of our clients while delivering services (“Client Data”), as described separately in Section 8.

By using our website or engaging our services, you agree to the collection and use of information as described in this Policy. This Policy is framed in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023, as applicable in India.

2. Information We Collect

2.1 Information You Provide Directly

• Name, email address, phone number, and company/business name (via contact forms, WhatsApp, email, or phone)
• Project details, requirements, and any files, credentials, or content you share with us for a project
• Billing details (name, address, GSTIN where applicable) for invoicing
• Payment information processed via our third-party payment gateway (we do not store your full card or bank details — see Section 6)

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address, browser type, device type, and operating system
• Pages visited, time spent on site, and referring website
• Cookies and similar tracking technologies (see Section 5)

2.3 Information from Third Parties

We may receive information about you from third-party tools we use for analytics, advertising, or communication (e.g., Google Analytics, Meta/Facebook Pixel, WhatsApp Business Platform), as described in Section 4.

3. How We Use Your Information

We use the information we collect to:

1. Respond to enquiries and communicate with you about our services
2. Prepare quotations, proposals, and Statements of Work
3. Deliver, manage, and invoice the services you engage us for
4. Send project updates, invoices, and payment reminders
5. Send marketing communications, newsletters, or promotional messages (email/WhatsApp) — only where you have opted in, and with an option to unsubscribe at any time
6. Improve our website, services, and user experience
7. Comply with legal, accounting, or regulatory obligations
8. Detect, prevent, and address fraud, security issues, or technical problems

We do not use your personal information for any purpose beyond what is described in this Policy without your consent.

4. Third-Party Tools and Services We Use

We may use the following categories of third-party services, which may process your information under their own privacy policies:

• Website analytics (e.g., Google Analytics) — to understand website traffic and usage patterns
• Advertising and retargeting (e.g., Google Ads, Meta/Facebook Pixel) — to measure and optimize ad campaigns, including for our own marketing
• Communication tools (e.g., WhatsApp Business Platform, email service providers) — to communicate with you regarding enquiries, projects, or opted-in marketing
• Payment gateways (e.g., Razorpay or similar) — to process payments securely
• Hosting and infrastructure providers — to host our website and store project-related data

We recommend reviewing the privacy policies of these third-party providers for details on how they handle your data.

5. Cookies

Our website may use cookies and similar tracking technologies to improve functionality, analyze traffic, and support advertising efforts.

• Essential cookies — required for the website to function properly
• Analytics cookies — help us understand how visitors use our site
• Advertising cookies — used to deliver relevant ads and measure campaign performance

You can control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

6. Payment Information

Payments made to BlueLight Media are processed through a licensed third-party payment gateway. We do not directly store your full card number, CVV, or net banking credentials on our servers. Payment data is handled in accordance with the payment gateway provider’s own security standards and applicable RBI guidelines.

7. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

1. With third-party service providers who assist us in operating our business (e.g., hosting, payment processing, email/WhatsApp delivery, analytics), bound by confidentiality obligations
2. With subcontractors or freelance collaborators engaged for a specific project, on a need-to-know basis, and subject to confidentiality
3. When required by law, court order, or governmental request
4. To protect the rights, property, or safety of BlueLight Media, our clients, or others
5. In connection with a business transfer (e.g., merger, acquisition), where your information may be transferred as part of that transaction, subject to this Policy continuing to apply

8. Data We Process on Behalf of Clients

In the course of delivering services such as WhatsApp Marketing, Email Marketing, SEO, or PPC campaigns, we may process personal data (such as contact lists, customer names, phone numbers, or email addresses) that our Clients provide to us for use in their campaigns.

For this Client Data:

• BlueLight Media acts as a service provider/processor on behalf of the Client, who remains responsible as the data controller for ensuring such data was lawfully collected and that proper consent was obtained from the underlying individuals (in line with our Terms and Conditions, Clause 12.2).
• We use such data solely to deliver the agreed services and do not use it for our own independent marketing purposes without separate consent.
• We implement reasonable security measures to protect Client Data provided to us and delete or return it upon request following project completion or termination, unless retention is required by law.

9. Data Retention

We retain personal information for as long as necessary to:

• Fulfil the purposes described in this Policy
• Maintain business, accounting, and tax records as required under Indian law (typically up to 8 years for financial records)
• Resolve disputes and enforce our agreements

Once information is no longer needed for these purposes, we take reasonable steps to delete or anonymize it.

10. Data Security

We implement reasonable technical and organizational measures — including restricted access, secure storage, and confidentiality obligations for our team — to protect personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

11. Your Rights

Subject to applicable law, you have the right to:

1. Access — request a copy of the personal information we hold about you
2. Correction — request correction of inaccurate or incomplete information
3. Withdraw consent — opt out of marketing communications at any time (via unsubscribe link, WhatsApp “STOP” message, or direct request)
4. Erasure — request deletion of your personal information, subject to our legal and contractual retention obligations
5. Grievance redressal — raise concerns about how your data is handled (see Section 13)

To exercise any of these rights, contact us using the details in Section 14.

12. Children’s Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

13. Grievance Officer

In accordance with the Information Technology Act, 2000 and rules made thereunder, the contact details of our Grievance Officer are:

Grievance Officer: Paras Kalra BlueLight Media Sirsa, Haryana, India Email: [email protected]

We aim to acknowledge grievances within 48-72 and resolve them within 30 Days of receipt.

14. Contact Us

For any questions about this Privacy Policy or how we handle your personal information, contact:

BlueLight Media Sirsa, Haryana, India Phone: +91 74040-46677 Email: [email protected]

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Material changes will be indicated by updating the “Last Updated” date at the top of this page. We encourage you to review this Policy periodically.

16. Governing Law

This Privacy Policy is governed by the laws of India, and any disputes arising from it shall be subject to the exclusive jurisdiction of the courts at Sirsa, Haryana.